Brand story

The clothes on our bodies,

Describes our personality.

We hope for our children,

You can start with a piece of clothing,

Enjoy pure comfort and beauty ,

Develop an eye for beauty,

Then express yourself and experience life healthily and confidently,

Find and build that ideal self.

— Erin Wei, founder and design director of baby baby cool (bbc)

Erin has been engaged in advertising modeling and design work for more than ten years before founding BBC. In the process of serving hundreds of well-known domestic and foreign brand customers and artists, she knows that clothing has a huge impact on people's confidence and beauty. However, as a mother, when choosing clothes for her children, she discovered that many beautiful-looking clothes were actually not "safe." There are many toxic substances remaining in the fabrics of these clothes, which may not only cause skin allergies, but more seriously, when the toxins in the fabrics enter the child's body through the skin, they will cause long-term harm to health. However, for clothing that is marketed as non-toxic, the style choices are often sparse and monotonous. "Is there only one choice between safety and beauty in clothing?" Erin couldn't help but wonder in her mind. Faced with this dilemma , she decided to create a brand that not only ensures children's health, but also satisfies the development of beauty and confidence: baby baby cool.

Starting from 13 pieces of underwear, Erin has now designed thousands of children's clothing for baby cool that combines fashion, beauty, health and comfort with her persistence in her original intention. We also insist on using non-toxic organic fabrics from Japan's century-old cloth factory . Whether it is home leisure, daily outings or important occasions, children can be covered in truly safe clothing 24 hours a day , and at the same time, it also shows the child's unique appearance and appearance. style. baby baby cool is not only a children's clothing brand, but also a reflection of Erin's sincere love for children. This brand contains the promise of a better life for children in the future, which will be demonstrated through the practice of "the perfect balance between beauty and safety ." She hopes that through every piece of well-designed, safe and harmless clothing and supplies, children can be immersed in an environment full of beauty from the moment they get dressed, so that they can find confidence nourished by health, beauty and comfort, and be happy every day . You can become more energetic and happy through daily clothing and supplies!