baby baby cool originated from a beautiful dream - to let every child dress with confidence and style. This dream was realized by Erin Wei in 2016. Erin is not only a mother who is passionate about her children's growth and aesthetic education, but also a veteran with deep expertise in the field of fashion styling.

"Seeing baby is like seeing a lovely angel," Erin recalled her career experience, with a gentle light in her eyes. "But it is not easy to find designer baby clothes. Most of the time you have to buy expensive imported brands, but even if you spend money, it depends on luck." It is this love for children's fashion and dissatisfaction with the current market situation that gave birth to the baby baby cool brand.

We uphold the concept of "love should be particular, not compromised", and are committed to helping children cultivate beauty and self-confidence in daily life through highly aesthetic designs and high-quality fabrics. We use adult fashion techniques to pay attention to health and comfort while having a sense of fashion, and we pay close attention to environmental friendliness and sustainable development. Our goal is to make every child wearing baby baby cool clothes feel confident and happy from the inside out!

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Brand Mission

The mission of baby baby cool is to create a growth environment full of confidence and beauty for children. We firmly believe that babies are angels and angels should wear thoughtful and beautiful clothes. This belief drives us to be extremely careful in every detail, from fabric selection to design concept, all of which demonstrate our dedication to quality.

We insist on using 100% organic and non-toxic pure cotton and carefully select GOTS certified materials to ensure that every piece of clothing is safe and healthy. At the same time, we use adult fashion techniques to allow children to explore their own style while establishing aesthetic values. Let children experience fashion in comfort and cultivate confidence in dressing.

We believe that every parent is a "shopping expert" who will look for the best quality things for their baby. For this reason, we regard every stitch and every thread as a test of parents' discerning eyes, and strive to create perfect works that can withstand scrutiny.

3 core values

Health, Honest, Happy

1. Health: We insist on using 100% organic cotton certified by the European Union and non-toxic and environmentally friendly dyes. We are as strict in the selection of every material as a mother is in checking for her baby.
2. Honesty: We believe that the best proof is transparency. We have done a good job for consumers during the production process, so that every parent can rest assured.
3. Happy: We not only want children to wear clothes that are safe and healthy, but also want them to wear clothes that are fashionable and have fun in dressing. We are very proud to see that children have become more confident because of our efforts.

Emphasis on consumer experience

At baby baby cool, our products are all manufactured in Taiwan. We insist on using 100% organic cotton that complies with the EU GOTS certification and internationally recognized top-quality fabrics, as well as non-toxic auxiliary materials, so that children can wear them safely and healthily.

Our packaging is also carefully designed. The gift box is printed with soybean ink, which is non-toxic and environmentally friendly. Its design concept is "a book of memories", which becomes a book box that records children's precious memories, allowing the good times to be treasured for a long time.

Many parents told us that after their children put on baby baby cool clothing, they not only became more confident, but were even more willing to express themselves in school and daily life. This is exactly our original dream and the driving force for our continuous progress.

Social Responsibility

Connect with love and create beauty for every child

baby baby cool firmly believes that promoting the brand is also a responsibility to spread love. In addition to focusing on the product itself, we have actively promoted the "Noble people are noble in their hearts, find noble people for children in need" clothing recycling program for many years. We are committed to creating a better future for children. We hope to not only provide children with high-quality clothing, but also leave precious and beautiful memories for their growth process.

We know that children grow very fast and "one inch bigger after one sleep" is not just a common saying. Therefore, we launched this sustainable love event and invite all baby baby cool families to participate:

Activity content

• Bring your baby's outgrown baby cool clothes to any of our stores
• Get 100 yuan cash back for every piece of used clothing
• You can choose to keep the cash or donate it to the charity we partner with that year.
• We will forward all the recycled clothes to The charity organizations that cooperated with us in that year

Activity Highlights

• No deadline: This is not a short-term activity, but our long-term commitment
• Double meaning: environmental protection and public welfare, helping old clothes find new owners
• Educational significance: Let children learn to share and care for others from an early age

Through this project, we hope to transform the sincerity of each parent towards their own baby into love for other children, so that every piece of baby baby cool clothing full of memories can continue to warm the heart of another child.

Although a child's childhood is short, the beautiful memories left in it will last forever. Let us work together to create a healthy, fashionable, love-filled and beautiful childhood for all children! Every piece of baby baby cool clothing is a continuation of love and a beautiful transmission!