The Brand


The Brand 

To love is to seek the best, not settle for less!

Working as a professional stylist for over 13 years, I used to care more about looks and style, but once I became a mom, I put my children's comfort and health first. 

I realized there are many harmful chemicals in fabrics that can easily permeate the skin and enter the human body, unknowingly affecting the health of the growing child as well as the environment.  

What are the three vital elements a tree needs to grow? 

The sunshine, air and water.  

What are the three “musts” in clothing for children?

Health, comfort and beauty.

Above all, health is our first priority. The fabrics we use must be 100% organic and non-toxic.

Secondly, comfort is a must. In addition to fine quality fabrics, good pattern designs are also important. Our draping designing process creates clothing that enables children to move comfortably and to embrace freedom as well as happiness. 

The third must is to look beautiful. Beauty is not only about dressing to look adorable, but to convey a chic style that will bring out confidence in every child. An ideal design can cultivate confidence that gives children a sense of freedom.

From minds to hands, everything we do is for the children.  

Characterized by healthy materials, comfortable textures, and beautiful designs, our clothing collection establishes unique confidence in every child.   

With baby baby cool, parents’ love will not only fly children to the rainbow but also empower them to unleash rainbow colors of their own. 


We seize every opportunity to do better and never settle for less. 

Anything that does not cater to the wellbeing of children, we rule them out.  

We are determined to create clean and soft clothes that best fit children to make them feel healthy, comfortable and confident. Every piece of clothing is crafted using the highest-standard organic cotton certified by The Global Organic Textile Standard (GOTS), and all accessories are approved to be non-toxic metal materials. 

Designed and tailored in accordance to adult fashion, bbc’s clothing collections present a minimal style with a great emphasis on well-proportioned patterns, the silhouette, and the cut. Created with collages of simple and vivid colors, these garments are filled with creativity and stunning aesthetic results. 

Together with you, baby baby cool.

cultivate children’s sense of aesthetics through well-designed garments that are made with “love and profound aesthetics”, and keep children healthy starting from the daily wears. We demonstrate Taiwan’s design power through creating great clothing collections for children.


Design Concept 

Inspired by how Michelangelo transformed the limitations in reality into art and proved the essence of creativity is self expression, we apply the same spirit onto designing bbc’s collections. bbc utilizes designing methods and techniques only seen in adult fashions in creating children’s clothes, breaking away from the original framework of children clothing production to produce a fashionable and healthy Taiwan clothing brand.    

Design With Styling In Mind  

Applying collage methods to create good patterns that match the body shapes, our designs are fun and filled with creative aesthetic effects. With agile lines, chic design, and minimal color palettes, we dress our babies to express their unique styles. 

Detailed Designs Behind The Simple Look  

When all the superfluous elements are removed, the details, such as pattern proportion, curves, and cut will be emphasized. Mastering these elements requires a profound understanding of human body shape and structure which includes geometrical balances, positive and negative space, the harmonious arrangement between the parts and the whole.

The Creative Team  

Our creative team consists of professional commercial stylists, emerging designers, pattern makers trained in Japan and senior tailors. We focus on creating well-proportioned patterns, agile lines, neat cuts and collaging simple but vivid colors to build great clothing lines with fun and creative aesthetic effects, demonstrating Taiwan’s design capacity in children’s fashion to the world.  

Dimensional Draping Design 

At bbc, we applied unique dimensional draping techniques of fine quality fashion brands to children clothings in order to capture the three-dimensional shapes of human bodies. This newly-introduced unique tailoring method requires high-level expertise and costs from design to manufacturing.  

What is 3D draping?

3D draping uses mannequins to simulate body shapes. By covering the fabrics directly onto the mannequins and then developing shape through cutting, felled seaming, pleating, and pinning, the draping method makes it possible for the designer to observe the dynamic space between fabrics and the body, different silhouettes and body structures. This process also requires more fabrics and thus results in higher production costs.    

We believe that every child is dynamic. 

We choose to use 3D draping methods specific to adult’s fashion in our designing process for children to better express their unique styles. Made from GOTS-certified organic cotton fabric that meets the highest standard in EU and non-toxic accessories, our collections are entirely handmade in Taiwan.   

Cultivate Children’s Aesthetic Sense  

Aesthetic senses are developed from the immersive environment children experience daily, and thus aesthetic education should start from our everyday life. Explore with baby baby cool and discover beauty everyday.

Happy. Healthy. Honesty

May every child enjoy happiness, health, honesty and be confident!

Global Certification  

GOTS-certified 100% fine quality organic cotton fabric

baby baby cool chooses organic cotton fabrics that meet the highest standard of global organic association across the USA, Japan, and the EU. 

In order to integrate different organic certification standards, GOTS (Global Organic Textile Standard) is established, applying the most strict rules to certifying organic cottons. The scope covers farming, spinning, weaving, dyeing and printing, sorting, manufacturing, packaging, labeling, exporting, importing and includes all natural fibers. The approval requires meeting specific high standards in health and environmental protections at every stage.   

GOTS defines organic cotton as cotton grown in an organic farming environment where the land needs to undergo a three year fallow period without using any chemical fertilizers and pesticides but only organic ones to grow the cotton in its healthy field. Cotton without any chemical residues can then be certified as organic cotton. According to the statistics, certified organic cotton only accounts for 2 % of the total cotton production in the world.  

From Organic Fibers To Clothes  

Every fabric is made from yarns used for weaving, sewing, embroidering or tying, and every yarn is composed of mingled fibers of its kind. baby baby cool produces products using organic cotton fabrics made from 100% organic cotton fibers and yarns imported from Japan. 

Nickel-Free And Heavy Metal Free Buttons    

All accessories, including buttons, zippers, and ribbons, used in our collections are made of safe and non-toxic materials.